-LRB- CNN -RRB- -- David `` Kidd '' Kraddick , whose morning radio show aired in nearly 100 cities , has died . He was 53 .

He died Saturday in New Orleans at a golf tournament to raise money for his Kidd 's Kids Charity , his management company said .

What killed Kraddick was not immediately known .

`` At the appropriate time , we will release more information about the cause of death , '' said Ladd Biro with Champion Management .

`` He died doing what he loved , and his final day was spent selflessly focused on those special children that meant the world to him . ''

Kraddick is the face behind the nationally successful `` Kidd Kraddick In The Morning '' show .

He has been named America 's Best Radio Personality ' ; Radio and Records Major Market Personality of the Year ; and he won the prestigious Marconi Award for Radio Personality of the Year .

Kraddick said his career as a disc jockey began in high school .

`` We sponsored a big dance for the seniors but did n't have enough money to hire a DJ . So I snuck out my dad 's stereo and did it myself , '' he said .

The name `` Kidd '' would n't come for several years though .

He began his career in Miami . And as is common with radio personalities , he bounced around .

Stints in Salt Lake City , Los Angeles and Tampa followed .

It was in Tampa that a program director gave him the name `` Kidd . '' It stuck .

His career really took off after he moved to Dallas when his morning drive time show went into syndication .

Last week , Kraddick did a humorous segment on what he 'd say to his co-hosts in his `` final moments on Earth . ''

`` When I die , you have permission to take a bunch of creepy pictures of my body , '' Kraddick said . `` I want to thank all of you guys for being at my deathbed today . I 'm going to miss you so much . ''

Saturday 's golf tournament was for his non-profit Kidd 's Kids Charity , which raises money annually to send children with chronic and terminal illnesses -- and their families -- to spend five days at Walt Disney World .

`` RIP Kidd Kraddick . You were an amazing man and a friend . You are already missed , '' tweeted entrepreneur and Dallas Mavericks owner Mark Cuban .

CNN.com readers also shared their memories .

`` Such a great guy . I 've listened to the show for years , '' commented Johnny MacNary . `` He was always raising money for Kidd 's Kids and giving things away . He really had a heart of gold . Mornings in Texas will never be the same . My thoughts are with his family , friends and colleagues tonight . He really made the world a better place . ''

People we 've lost in 2013 : The lives they lived

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He was at a charity golf tournament in New Orleans

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His management company has not disclosed a cause of death

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His show aired in nearly 100 cities

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His charity sends chronic and terminally ill children to Disney World